… To Your Business
Are you giving your clients and prospects what they want and then converting initial sales into repeat business?
I’d like to tell you about a recent experience I had that illustrates 2 principles of attraction marketing:
- Give your clients what they want, not what you think they need or what you want to give them
- Make the initial sale an easy “yes” and then build a relationship to win repeat business – don’t try to sell a 3-course meal, when all your prospect wants is a starter!