Author Archive for Jane Hendry – Page 2

An Easy Way to Lose Sales and the True Cost …

… To Your Business

Are you giving your clients and prospects what they want and then converting initial sales into repeat business?

I’d like to tell you about a recent experience I had that illustrates 2 principles of attraction marketing:

  1. Give your clients what they want, not what you think they need or what you want to give them
  2. Make the initial sale an easy “yes” and then build a relationship to win repeat business – don’t try to sell a 3-course meal, when all your prospect wants is a starter!

A Tale of How One Company Failed to Do Either …

Read More →

10 Tips for Marketing Your Business with Public Speaking

As a service provider and someone who sells their expertise and know-how, one of the best ways to get your message out to numerous people at the same time is through public speaking. When you speak at networking events, industry associations or conferences, you’re able to position yourself as an expert, gain credibility by “association” (i.e. if the organisation putting on the event has credibility with the audience, then so will you) and get many more people exposed to your message than might be possible by other means. Read More →