Archive for General Marketing

How To Get Paid

When I first started my business, a colleague suggested to me that I bill my clients based on the results I created for them. It was an appealing idea at the time – after all, who wouldn’t take me up on that offer, and so long as I performed, I’d get paid. Sounds too good to be true? It probably is. Here’s an article that discusses charging models and why being paid on results, popular as this is becoming, may not be your best option. Read More →

An Easy Way to Lose Sales and the True Cost …

… To Your Business

Are you giving your clients and prospects what they want and then converting initial sales into repeat business?

I’d like to tell you about a recent experience I had that illustrates 2 principles of attraction marketing:

  1. Give your clients what they want, not what you think they need or what you want to give them
  2. Make the initial sale an easy “yes” and then build a relationship to win repeat business – don’t try to sell a 3-course meal, when all your prospect wants is a starter!

A Tale of How One Company Failed to Do Either …

Read More →