There are a number of reasons why specialising is beneficial to your business, including making it easier to identify and find potential clients, and making it easier for them to understand the outcome that you offer them.

But there’s another benefit as well – making it easier on yourself!  Here’s an article by Alexandria Brown – “The Ezine Queen” which dramatically demonstrates how NOT specialising can not only make life difficult, but dampen your confidence and professional standing. Read More→

One of the biggest mistakes that I see small business owners make is to spend their money (or time) on marketing or advertising, not get the results they want and then conclude that marketing doesn’t work. Or they keep on spending their money and time on advertising, despite their lack of results and convince themselves that it’s “raising their profile”. (In reality, it’s probably just money down the drain.) Read More→

What’s the difference between successful businesses and struggling businesses?

Or why do some firms flounder whilst others flourish?

Have you ever noticed how some businesses seem to do extremely well, and go from strength to strength, whilst the majority just seem to muddle along? Read More→

Myth 1: Marketing is a cost, not an investment

When you spend time and money randomly on marketing, then it probably is an expense because you’re not generating a return on the resources invested in it. Read More→

If you’re running a small business, then at some point you may be faced with the problem that you want to gear up your marketing in order to grow the business, but at the same time you’re afraid of getting it wrong and losing whatever you invest in it. Read More→